- Time of issue:2020-06-24 00:00:00
A distributor is a unit or individual that only sells or services in a certain area and field. This is the dealer. The distributor has an independent business organization, owns the ownership of the goods (buy out the manufacturer’s products/services), obtains operating profits, operates in a variety of varieties, and the business activities are not restricted or rarely restricted by the supplier, and the supplier is responsible Right and equal.
Dealer: As the name suggests, it refers to a merchant who purchases goods from a company. They do not buy goods for their own use, but resell them. They just pass it through and then sell it, focusing on the interest rate difference, not the actual price. The business does not sell on credit to the dealer, but receives the money. This business refers to a merchant, which is a business unit. Therefore, "distributors" are generally companies, or commercial units that buy money from companies.
Although the survey of distributors is divided into a separate part in the survey content, distributors, as an important link in the sales channel chain from the enterprise to the terminal retailer, play a very large role in the market. And the market information that dealers can get is more. Therefore, the investigation of dealers can almost involve the content of the investigation, and it is precisely this way that the investigation of dealers is extremely important.
Distributors are middlemen who are engaged in commodity trading business and have ownership of products in the process of commodity trading.
Distributors, a traditional and backbone channel force in the Chinese market, are facing the test of channel flattening and new channel power. Under heavy pressure, distributors have made adaptive adjustments to their business development strategies either passively or actively:
One is that some distributors have begun to OEM to manufacturers or even invest and build factories to produce their own brand products, so that channel resource efficiency can play a big role;
The second is that some distributors have begun to enter the retail field, extend downstream of the channel, stabilize and consolidate their position in the market;
The third is to maximize the acquisition of advantageous product resources, share operating costs and operating risks with products, and pursue the category scale of business operations. Regrettably, more distributors are becoming vassals of the manufacturers, and they are completely "trapped" by the manufacturers. There are more difficulties under the double "squeeze" of the terminal retailer and the manufacturer. What is even more terrifying is among the distributors. The disadvantaged groups are constantly being eliminated.
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